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Delta Jacket is an innovative startup founded by a customer from the United States, aiming to launch their idea on the Kickstarter crowdfunding platform. Interestingly, this project commenced filming in January 2022, prior to the war, and concluded after russia invaded Ukraine and targeted cities and civilian infrastructure with missile strikes.
Remarkably, the post-production of the project proceeded during daily rocket attacks and periods of complete blackouts.
As a result, our script was adapted to reflect the prevailing circumstances. I invite you to explore the backstory of our crowdfunding video production further.
PROJECT KICKOFF
We began working on the project in January 2022, with plans to launch the crowdfunding campaign in spring. The script called for winter and spring scenes, featuring green trees and grass. However, at the time, we had slushy conditions and cloudy gray weather. This presented the first challenge in producing the crowdfunding video for this project.
The second challenge involved the script’s numerous action scenes, each requiring a unique technical approach. We filmed as many shots as possible and later executed our plans through post-production services.
MOTORBIKE INTRO SCENE WITH VISUAL EFFECTS
For our commercial video production, we needed a powerful intro scene where an actor on a motorcycle “drives” into the Delta Jacket Kickstarter crowdfunding campaign page and passes through it. We were inspired by the captivating clip of Jain – Alright. To achieve this effect, we built a unique frame and attached a poster to it. The frame was reinforced with guy wires to ensure stability and prevent any movement as the actor rode through the poster on the motorcycle, tearing it apart.
We ordered a custom-printed poster with the necessary design elements. As shown in the photo, the poster featured a designated area for chroma key with markers, which allowed us to seamlessly replace it with the desired image during post-production.
REALISTIC RAIN EFFECT – PRACTICAL METHOD
I just wanted to remind you that this crowdfunding video production took place in winter, but according to the script, we needed rain and grass for some shots. At that time, there was little snow in the city, so we found the correct location.
The challenge was to create rain. The solution? We used a lawn sprinkler that sprayed water upwards, allowing droplets to fall back down. By connecting a water supply hose to the system, we successfully simulated rain for the commercial video.
In the frame, it looked very realistic. The dispersion of drops was as similar as possible to rain.
We did not create artificial rain during post-production but solved this issue naturally, using technical capabilities.
P.S. The next day when we were filming other scenes where we didn’t need the rain. What do you think? Of course, it rained all day and flooded all our filming equipment for commercial video production.
BEHIND-THE-SCENES INSIGHTS (BTS)
High-quality commercial video production is always the result of multifaceted work, human resource investments, and the use of special equipment. And you can see it on the frames of BTS revealing how much work was done to get every frame.
2022 rUSSIAN INVASION OF UKRAINE
Crowdfunding video production was suspended because, on February 24, 2022, a full-scale war began in Ukraine when russia invaded our territory and began massive shelling. I had to stop all commercial video production projects completely.
A rocket hit the building where our office was, and there was a fire. The office was not destroyed, but you can see what is left of it in the photo. When I arrived at the studio, I saw all the filming equipment, including server storage, had been stolen. But the Delta Jackets I received for the shoot were hanging in a protective pouch at the top and intact. Therefore, I agreed with the client that we would continue crowdfunding video production for this project.
FILMING AMIDST FULL-SCALE WAR
As I said, we have continued commercial video production for the Delta Jacket Kickstarter campaign. Filming took place already in Kyiv on December 27-29. During this period, russia mercilessly shelled our country and tried to leave all Ukrainians without electricity. Filming occurred between alarms and total blackouts in the city (there were no blackout schedules then). At the same time, we continued to shoot and engage in crowdfunding video production for our client.
Additionally, it is important to mention the prohibition of filming on the streets during martial law in Ukraine. We coordinated each day of shooting with the local authorities.
Consequently, we acquired all the necessary frames and began post-production services. Despite the blackouts, the editors and motion designers continued to work diligently.
I invite you to see how the crowdfunding video production process went after February 24, 2022, in Kyiv.
Even though our filming equipment was stolen, I managed to find alternative resources to achieve the same high-quality shots as before the russian attack.
PHOTOGRAPHY AND IMAGE RETOUCHING
Product photos are just as important as videos. Especially when it comes to crowdfunding video production. This is the same sales component necessary for disseminating information about the product. The text only enhances the visual. But without it, no words will have influence and cause a desire to get to know the product better, and even more so to buy the product.
When we are engaged in crowdfunding video production, the team always has a professional photographer who takes pictures for future product advertising on the crowdfunding platform and other platforms (social networks, etc.).
FINAL VIDEO
I’m grateful to the client that we continued to work on crowdfunding video production after a forced pause due to the russian attack on our country. And I would like to emphasize this because companies that want to present their idea and product on Kickstarter do not have time to “build up.” They must act almost instantly before someone else gives a similar idea. I’m delighted that we were able to complete the commercial video production and carry out all required post-production services.
Below is the outcome of a somewhat lengthy and challenging filming process.
FREQUENTLY ASKED QUESTIONS (FAQs)
Why Do You Need a Video about Your Crowdfunding Campaign?
Сampaigns with video are funded more often – in 50% of cases (data from Kickstarter research). But there are more arguments to convince you to start crowdfunding video production. A video for a crowdfunding campaign helps potential investors get to know your product better and understand its concept and production technology. In addition, it can be used to emphasize your individuality and brand identity. With visuals, you create a closer relationship with the viewer so that they have a better understanding of who and why they are sponsoring.
How to Write a Crowdfunding Video Script?
How Long Does Post-production Editing Take?
