Commercial Video Production: Levitation Lamp Gravita

Storyboard: A Critical Element in Video Production

The product video production process began with the script’s study and modification. Then our artist prepared a storyboard based on it. This allowed us to act more clearly and coherently during the shooting phase, as the entire team understood exactly what kind of footage we needed for commercial video production.

In addition, I always note that the storyboard identifies the props, costumes, and other resources that may be needed for each scene. This helps to avoid unexpected costs and optimize the project budget.

I suggest you see how our storyboard looked like for the product video production of this project.

After approving the storyboard with the client, we began searching for the necessary locations and selecting actors. For product video production, we needed men, women, and children. The producer found all the characters required for the future clip, and we were able to start shooting. The whole filming process for commercial video production took us five days. After that, we proceeded to post-production: we did rough editing, sound design, animation, CG effects, grading, and frame cleaning. 

The Final Video

For the commercial video production of this project, we needed to shoot a lot of diverse footage. We wanted to show the development process of this product, so the final film includes footage of drawings and tests by a technician. The second line is a direct demonstration of the different capabilities of the lamp. We were able to maximize the benefits and merits of this product. We were happy to participate in the project and provide a full range of product video production services, including post-production. Check out the final video we made. 

Working on Content for the FLOATELY Website

As I mentioned before, we were involved in the commercial video production for the Gravita lamp, which was also used in the crowdfunding campaign. Our team was also responsible for creating content for floately.com, which features various products with levitation. In 2 months of work on the project, we prepared a lot of product photos and lifestyle content, which you can now see on the site.

FREQUENTLY ASKED QUESTIONS (FAQs)

WHAT’S THE TYPICAL TIMELINE FOR PRODUCING A COMMERCIAL VIDEO?

The time required for commercial video production depends on various factors, including the project’s complexity, duration, necessary post-production services, and the number of required shots. I have experience with Pillani’s Diaper Backpack v2 product video production, which took a total of three weeks. We focused extensively on the pre-production process, enabling us to complete all shooting in a single day. Within less than a week, we delivered the final, finished video. Commercial video production can extend over several months when complex post-production services are necessary.

What are the Key Steps Involved in Product Video Production?

I highlight the main steps necessary for high-quality product video production: defining the target audience and the concept, creating a storyboard and mood board, preparing for filming (finding locations, actors, collecting the necessary filming equipment), filming by the script, providing post-production services (frame selection, editing, sound design, color correction, creating visual effects, animation, etc.). For your product video to be successful, it is important to pay attention to its promotion on various platforms.

What is the Role of Post-Production in Creating a High-quality Video?

If you want high-quality film, you need more than devoting time to pre-production and filming. The integrity and visual quality depend on the post-production services provided. Our team does several things during post-production to make the video look professional and high-quality. Post-production includes video editing, color correction, work with audio and sound effects, motion graphics and visual effects, frame cleaning, and final rendering. Postproduction plays an important role in transforming raw footage into high-quality video.