Soji Towels: Crowdfunding Video Production for Kickstarter

Storyboarding the Video

To create a dynamic video, we began the process of crowdfunding video production by developing a script and creating a storyboard. We always pay attention to this critical process because a competent and consistent storyboard greatly simplifies filming and saves money. When we go to shoot for crowdfunding video production, the whole team knows exactly what kind of footage we should get.

I coordinate the Storyboard with the client to make the necessary changes in the process of product video production before the shooting starts. Thanks to a frame-by-frame drawing of the future shots, the client immediately understands what the video will look like, what post-production services will be provided, etc. This has a positive impact on our communication and the final result.

The Final Video

We created a commercial that was innovative and broke stereotypes. Both adult actors and children were involved in the shooting. As a result, we got a diverse video that reveals the features of towels and shows them in use. For this project, we provided such post-production services as video editing, color correction, adding graphic elements, and creating 3D animation. 

Demonstrating a real product is an essential element of crowdfunding video production. It creates a stronger emotional connection with the viewer and gets their attention. Our task was to shoot the product with high quality to convey its texture, quality, and benefits as much as possible. And we succeeded! Take a look at what came out of our turnkey product video production.

The Kickstarter Campaign

Work on this project included crowdfunding video production and content creation for the campaign page on the crowdfunding site. All the photos were created by a professional photographer, and the footage we took during product video production we used to create the GIFs on the page. As a result, the entire campaign is filled with inspirational photos, gifs, and videos you want to watch repeatedly.

FREQUENTLY ASKED QUESTIONS (FAQs)

Why Is a Crowdfunding Video Crucial for a Crowdfunding Campaign?

If you want to launch your project on a crowdfunding platform, you should do crowdfunding video production. A video helps stand out and make a strong first impression, increasing the likelihood that viewers will engage with your campaign. In addition, a commercial allows you to showcase your product in a visual way that will help establish an emotional connection. Even the highest quality photos won’t help create such a strong connection because of their static nature and lack of informative content that a crowdfunding video can provide.

How Long Should a Crowdfunding Video Be?

My experience shows that crowdfunding videos are best made between 90 and 120 seconds long. That’s why it’s essential to initially think through the script so that during this time, you can engage the viewer, demonstrate the product and its features, and convince people to invest in your project. I offer turnkey crowdfunding video production, i.e., all the stages from the development of the idea to post-production services. As a result you get a decent video, are not immersed in the process of its production 100%, and pay maximum attention to the quality of the product.

What is the Role of Music and Sound Effects in Post-production?

Post-production services should include music and sound effects because they increase the overall quality of the video and its ability to influence the viewer. They help create a certain atmosphere and emotional tone for the video. Well-chosen music and sound effects can create a more memorable and impressive viewing experience. They help coherently flow, especially when transitioning between different shots, locations, or ideas.