Commercial and Crowdfunding Video Production Workflow

Briefing and Strategy

So, before we can begin video production, we will have a detailed conversation and assess the project's current status and your goals and desired results. I will review your company, the product, and the key points needed for the next steps. I will then make a list of recommendations to understand your preferences.

The next step in producing commercial and crowdfunding videos is determining a content strategy and budget.

What does the content strategy include:

1. Identifying and analyzing your target audience
2. Choosing the type of video that will capture the attention of your audience
3. Defining the customer's journey to achieve their goals
4. Selecting the platforms to promote the video
5. Recommendations on targeting and promotion tools
6. Recommendations for social networking management
7. Advising on how to promote the finished video and launch advertising campaigns.

Concept Creation

In crowdfunding and commercial video production, this process accompanies the creation of one or more concepts. This stage involves brainstorming for references, which are then used to create a storyboard for your video.

To begin with, we precisely define the problem the product can satisfy. And then, we move on to finding and gathering ideas. Before a final decision is made, all opinions are evaluated for implementation.

Scripting and Storyboarding

Every stage of video production requires a script. It's essential to define the sequence of information and footage clearly. This will simplify the pre-production and post-production phases. At this stage of commercial or crowdfunding video production, we need to understand whether we are telling a story, illustrating use cases, etc.

To avoid explaining in words, I will provide you with visual samples according to the visual concept of the future video. You'll get a clear and understandable mood board and storyboard.

I distribute all tasks among the team members - each specialist is responsible for their process, which increases the quality of commercial video production and post production services later.

Pre-Production

Once you approve the script, my team and I will move on to the responsible pre-production phase. My experience in crowdfunding and commercial video production has shown that if you approach this stage responsibly, you can significantly reduce client costs and still get a quality video.

The pre-production process includes casting, location search and approval, logistics, renting props/equipment, selecting filming equipment, assembling a crew, compiling a set list, preparing legal forms and model releases, and planning video production.

Production

Finally, we finish the preparations and move on to the filming process.

I oversee meeting deadlines and completing all crowdfunding and commercial video production stages. I'm also responsible for dealing with unforeseen circumstances, such as product malfunction, equipment failure, actors not showing up, etc. My experience has also shown that even with the most careful planning, the likelihood of contingencies remains high. Therefore I am always ready to solve problems so that the client gets strictly the result we talked about in the first stages of cooperation.

Post-Production

After we finish shooting and get all the footage we need, we can move on to post production services. This is the most prolonged and complex process of commercial and crowdfunding video production.

This stage includes: working with gigabytes of raw footage, rough editing, sound synchronization, visual effects, adding sound design, 3D graphics, animation, and color correction to your video.

Review, Testing, and Launching

When all post-production services are rendered, the client and I jointly review the video, make corrections if necessary, and render the final video. First, the video is tested on a small group of people. The team is preparing graphic materials for launching an advertising campaign.

When the final version of the video for crowdfunding or advertising is ready, you can launch an advertising campaign.

Regardless of why you decide to order a video production – for crowdfunding or commercial purposes –, I recommend not to stop and keep improving. With the help of a solid and high-quality video, you can achieve your goals, but this should not be the point in your development.