An animatic is an early draft of a video that highlights shots, transitions, timing, music, voice-overs, and sound effects. Animatics can help you identify gaps in narrative, logic, and flow, and can be used to modify the pace, rhythm, and mood. They save time and money by testing ideas before final video production.
What are the tasks that Animatic solves?
Once the director and the client have agreed and approved the director’s treatment, the production team has 2 main tasks: to come up with cool, modern and creative ways to showcase the product/service and to come up with a way to shoot it. To shoot a single shot, the crew prepares various pieces of filming equipment. This could be cranes, sliders, stabilisers, dollys, various grip mounts, or even building the entire location.
At this stage, the team does a lot of test shots and it is animatic – this is the video that gives a clear answer: how the team is going to shoot this or that frame. And, of course, to show it to the client and approve everything with him, even at the raw material stage.
How to make an animatic
I recommend following this key steps to create an animatic:
- Write a script that outlines the key points and emotions.
- Create a storyboard using sketches or existing pictures or videos.
- Add basic animations, transitions, and notes to your storyboard.
- Infuse your animatic with voiceovers, music, and sound effects.
- Get feedback and make adjustments.
In the creation of animated product video, the implementation of animatics facilitates a demonstrably more efficient and impactful process, prioritising clarity, persuasive messaging, and audience engagement.
It’s not my example of animatic, but it’s a cool example. I can’t find the author. If you know the author, message me in DM.
