What is H.266 (VVC)?

H.266, also known as Versatile Video Coding (VVC), is the next-generation video compression standard. H.266/VVC promises to significantly reduce file sizes without compromising video quality, making it ideal for streaming services and video content creators. This new compression standard is expected to revolutionise the way we consume and share video content, enabling faster streaming, more efficient storage, and better video quality on various devices. While H.266 is still in its early stages of adoption, its potential is undeniable. 

H.266 (VVC) benefits that will transform video production industry:

1. Significantly smaller file sizes: H.266 can reduce video file sizes by up to 50% compared to its predecessor, H.265. This will make it easier and more efficient for producers to store and distribute their work. H.266 empowers post-production editing services to offer faster turnaround times and smaller file sizes for clients.
2. Improved video quality: H.266 offers superior video quality compared to H.265, especially at lower bitrates. This means that you can achieve better video quality at the same bitrate or the same video quality with a smaller file size. 
3. Wider range of supported resolutions and frame rates: H.266 supports a wider range of resolutions and frame rates than H.265. This enables its use in a greater range of applications, including virtual reality, 8K video, and high frame rate video. 
4. Improved coding efficiency: H.266 utilises new technologies to enhance coding efficiency, including improved prediction algorithms and context-adaptive coding. This results in more efficient compression of video data, leading to smaller file sizes and better video quality.
5. Reduced computational complexity: A wider range of devices, including low-power devices and mobile devices, will now be able to decode H.266 content. This ensures that the content will be accessible to a wider range of audiences. Also reduced computational complexity makes H.266 ideal for editing on mobile devices, opening up possibilities for remote post-production.